Presenting the Top 20 Best Men’s Underwear Brands In India for 2022. Check out our ultimate list of the best underwear for men in India to keep you comfortable and active throughout the day.
The most underrated garment that a man will ever wear is his underwear. Throughout history, men have given enough importance to suits, jeans, shirts, and jackets. Now it’s time for the underwear to shine.
The outerwear in your wardrobe may give you a personality visually. But what really gives you comfort and confidence is your underwear. Using cheap and improper underwear can turn your day into a disaster.
So to save you from a bad underwear day, we have brought you this list of the Best Men’s Underwear Brands In India where you can check out the best brands for men’s underwear in India for 2024.
Using good underwear has a lot of benefits like making you feel comfortable, giving you confidence, keeping your private parts cool throughout the day, and keeping any extra flab/unwanted flesh from showing off through your outerwear.
Before we head over to the actual list of the Best Men’s Underwear Brands In India, let us look at a quick ‘Underwear Buying Guide’ below.
Underwear Buying Guide For Men
You may think that you don’t need anyone from the internet to tell you how to buy your underwear but trust us, we have given some really important points that you need to keep in mind before buying underwear.
Choose The Right Type Of Underwear
Although collectively underwear may include briefs, vests, boxers, etc, in this article we are only going to talk about briefs for the sake of simplicity. In men’s briefs, there are various types which are shown below:
As seen above this excellent article from Real Men Real Style shows us exactly what type of underwear you need as per your body type.
Choose The Right Underwear As Per The Need
If your daily routine is very athletic or active, go for comfortable boxer briefs. If you have a desk job that requires you to be sitting for hours, then go for the Y briefs that will keep your manly bits secure throughout the day.
The Material Makes All The Difference
Similar to the point above, your comfort lies in the material that goes into making the underwear that you’re wearing. If you want to have a cool environment down under, go for cotton-rich fabrics. If keeping your private parts cool is not your priority but you want flexibility and agility, go for hybrid fabrics.
Choose Comfort Over Durability
You have to admit, unlike good jeans or a suit, you do not want to use your underwear for ages. Thus, do not worry about how long-lasting the underwear is. Instead, go for a comfortable material used in the elastic and the overall built of the underwear.
Top 20 Best Men’s Underwear Brands In India 2022
Coming to the main topic of this article, we have listed down the Top 10 Men’s Underwear Brands In India in 2021 in no particular order.
1. Jockey
- Country Of Origin: USA
- Price Range: Medium
When it comes to the best men’s underwear brands in India, the first name that pops up in our minds is Jockey. The American undergarments brand has redefined the way we perceive underwear since the day it forayed into the Indian market.
The oldest brand on this list, Jockey was founded in 1876, almost 150 years ago by Samuel T Cooper for lumberjacks in the USA. Today Jockey garments are sold in more than 140 countries across the world and the brand is synonymous with premium clothing for men, women, and children of all ages.
Buy Online On jockey.in
2. Calvin Klein
- Country Of Origin: USA
- Price Range: High
The next best underwear brands for men in India comes from one of the biggest designer brands in the world founded by Calvin Klein and Barry Schwartz in 1968. Their briefs are one of the most legendary underwear in history being featured in many movies, music videos, and songs and sold in over 110 countries across the world.
Calvin Klein is one of the many businesses that come under the umbrella of the fashion giant PVH Corp., formerly known as the Phillips-Van Heusen Corporation. In India, the brand is perceived to be the ultimate luxury brand for men’s underwear, and although one of the most expensive brands on men’s underwear in India, Clavin Klein is the most sought-after name when it comes to comfy underwear paired with luxury.
Buy Online On clavinklein.com
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3. Frenchie
- Country Of Origin: India
- Price Range: Low
If you’re a 90s kid or someone who used to watch a lot of TV during the 90s in India, then you will definitely remember the classic VIP Frenchie advertisement where a damsel in distress is saved from a bad guy by a man wearing a VIP Frenchie. This ad made an impression that a man wearing a VIP Frenchie is nothing short of a superhero.
This underwear brand has since then come a long way and is still one of the top favorites when we talk about the best underwear brands for men in India. Today VIP Undergarments has more than 550 dealers and is sold in more than 1,10,000 retail outlets in India.
Buy Online On flipkart.com
4. Rupa
- Country Of Origin: India
- Price Range: Low
Another age-old and one of the top underwear brands for men in India is Rupa. A total value for money, this brand was established in 1968 by the Agarwala family and soon diversified into various brands and products with popular ones like Rupa Frontline and Macroman.
Rupa Innerwear holds a position in the Limca Book Of Records as ‘The largest innerwear producer in India’ and also received many awards like ‘Best Corporate Brand’ award by Economic Times in the year 2015. If you are looking for an inexpensive and affordable underwear brand for men, then this one should be on the top of your list.
5. Da Mensch
- Country Of Origin: India
- Price Range: Medium
At first, this men’s underwear brand will look like an international one but DaMENSCH is a homegrown Indian men’s brand. Founded by Anurag Saboo and Gaurav Pushkar, DaMENSCH is a new brand in the market but they’re quickly gaining a lot of momentum as a premium men’s innerwear brand in India.
The brand is driven by innovation and focuses on perfecting the product through excellent design and materials. Their products are unique and stand out among the variety of men’s innerwear products in the market making DaMENSCH of the best underwear brands for men in India.
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6. Chromosome
- Country Of Origin: India
- Price Range: Low
Chromozome is another Indian brand that has some excellent quality products at an affordable price. It was launched in January 2001by Huechem Textiles Pvt Ltd based in Mumbai and since then the brand has become synonymous with fashionable innerwear for men in India.
If you’re looking for the best men’s underwear brands in India that provide quality products in a budget, then Chromozome should be on the top of your list.
7. XYXX
- Country Of Origin: India
- Price Range: Medium
This one’s for the environmentally-conscious men among you. The homegrown Indian men’s underwear brand XYXX is known for manufacturing innerwear by using eco-friendly fabrics like organic cotton, tencel modal and bamboo cotton.
Their products provide ultimate comfort as they’re made using these soft fabrics that keep you comfortable and active throughout the day. Also, not very heavy on the wallet, XYXX is at par with any international brands making it one of the best underwear brands for men in India.
Did You Know?
Tencel Modal is a fabric made from wood like the pulp of beech trees. Tencel is the brand and Modal is the name of the fabric. It is very soft in texture and perfect for the manufacturing of comfortable and breathable innerwear.
8. FreeCultr
- Country Of Origin: India
- Price Range: Low
Founded by childhood friends Harshit Vij and Shrey Luthra, FreeCultr is next on our list of the ‘Best Men’s Underwear Brands In India’. They founded the brand in order to solve the age-old problem faced by men who struggle to keep their private parts comfortable without spending a bomb on luxury undergarments.
The products of this brand match the quality and comfort of luxury underwear brands but cost way lesser than them. Delivering high-quality products and garnering a steady base of loyal customers, FreeCultr is undoubtedly one of the best underwear brands for men in India.
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9. Fruit Of The Loom
- Country Of Origin: USA
- Price Range: Medium
One of the oldest and biggest underwear companies on this list, Fruit Of The Loom was founded by two brothers in Rhode Island, USA in the year 1851. A few years ago, they brought their 180-year-old legacy to India and quickly became a hit among men who want luxury and comfy underwear.
Today the company owns a number of brands like Russels and Spalding and employs more than 32,000 people worldwide. Their products are of exceptional quality considering the prices that they sell at. If you’re looking for an international brand but at an affordable cost, then this one should be your top choice. It is no doubt that they make some of the best underwear for men in India.
10. Macroman
- Country Of Origin: India
- Price Range: Low
This brand comes from the house of the largest innerwear manufacturer in India, Rupa. They are one of the most affordable brands of underwear for men in India and come in a variety of colors and designs.
What makes Macroman one of the best underwear for men in India is its ease of availability and affordability. You can easily find them in any garment shop across India without having to spend a lot on them.
11. Levi’s
- Country Of Origin: USA
- Price Range: Medium
This brand was founded by a German immigrant to the USA, Levi Strauss in the year 1853 and was initially a brand that made denims. Today the brand has diversified into a variety of garments including innerwear for men.
In India, Levi’s offers high-quality innerwear for men at a very reasonable price. It is considered to be a premium underwear brand and is widely available for sale online and in retail outlets across India.
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12. Euro
- Country Of Origin: India
- Price Range: Low
Another brand from Rupa, Euro was established in 2001 targeting Indian men who want more than just comfort from their innerwear. Their early advertisements show that the brand is positioned as a fashionable innerwear brand made in India.
Coming in a myriad of colors and designs, Euro underwear is one of the top men’s underwear brands in India mainly because of the easy availability and the variety of options to choose from and at a very affordable price.
13. Van Heusen
- Country Of Origin: USA
- Price Range: Medium
Although many people think that Van Heusen is an Indian brand but in reality, it is one of the oldest and the biggest brands in the world founded by Moses Phillips, John Van Heusen and Dramin Jones in the year 1881 in Pennsylvania, USA. Today PVH (Philip Van Heusen) is a fashion conglomerate, with a revenue of over USD 7 Billion, that owns some of the big brands in the fashion and garment industry.
In India, Van Heusen is known for premium men’s wear along with high-quality undergarments for men. Van Heusen underwear are made using the highest quality materials for ultimate comfort, making it one of the best men’s underwear brands in India.
14. U. S. Polo Assn.
- Country Of Origin: USA
- Price Range: High
US Polo Assn is the officially sanctioned brand by the Polo Association of United States Of America which is the governing body of the sport Polo in the US since 1890. Apart from manufacturing sports wear, the brand also manufactures high quality innerwear for men.
In India, the brand is considered to be a premium sports brand and if you’re looking for premium underwear from an international brand, then US Polo Assn should be your top choice.
15. Dollar Big Boss
Even if you’re not a fan of Salman Khan (Who happens to be the brand ambassador of this brand), you’d definitely become a fan of Dollar Big Boss underwear. Yet another powerpacked brand from the innerwear giant Rupa, Dollar Big Boss is the ultimate brand of underwear to consider if you’re on a tight budget.
Without compromising on the quality of the product, the brand has managed to create a universal product for men who seek comfort along with quality at an affordable price. Buy a combo pack of Dollar Big Boss underwear and you’re sorted for months.
16. Hanes
- Country Of Origin: USA
- Price Range: High
John Wesley Hanes, a wealthy businessman from North Carolina, USA, founded the innerwear brand Hanes in the year 1900. Today it is one of the biggest hosiery and innerwear brands in the world with a wide range of men’s innerwear products.
In India, Hanes is positioned as a luxury innerwear brand that is one of the most expensive but also the most premium brands of men’s underwear.
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17. Tommy Hilfiger
- Country Of Origin:USA
- Price Range: High
Tommy Hilfiger, a fashion brand that offers products like clothing, sunglasses, accessories, shoes and perfumes that was established by the fashion designer Tommy Hilfiger in 1968 in New York, USA. The brand also sells premium men’s innerwear in more than 100 countries across the world.
In India, Tommy Hilfiger underwear is one of the most sought-after names when it comes to designer men’s underwear. Although a little expensive, these underwear are one of the most comfortable and fashionable pairs of innerwear that you can find in the market.
Did You Know?
Tommy Hilfiger started the brand with only $150 that he had saved from his job as a petrol pump attendant. He also partnered with an Indian textile businessman named Mohan Murjani in his early career as a fashion designer.
18. Basiics
- Country Of Origin: India
- Price Range: Medium
- Country Of Origin: India
- Price Range: Medium
Basiics is an Indian men’s underwear brand from the parent company La Intimo that was founded by Yogesh Mittal. In Spanish, La Intimo means ‘the intimate’ and quite literally if you’re looking for underwear for sharing some intimate moments with your partner, then this one should be your number 1 pick.
Basiics offers some really fashionable yet comfortable underwear for men who don’t wear innerwear just for the sake of it but for showing off their fashion sense. Planning your next underwear shoot? Or did your crush just invite you for a late-night booty call? Try this brand and we assure that you won’t be let down.
19. FCUK
- Country Of Origin: United Kingdom
- Price Range: High
French Connection United Kingdom, better known as FCUK is next on our list of the best men’s underwear brands in India. This is another truly international fashion brand that offers luxury underwear for men in India.
Founded by Stephen Marks in the early 1970s, FCUK soon became a fashion phenomenon across the world with its bold advertising and brand positioning. In India, the brand is one of the most coveted symbols of luxury clothing and their men’s underwear collection is slightly expensive but totally worth every buck once you start using it.
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20. Playboy
- Country Of Origin: USA
- Price Range: High
Founded in 1953 by Hugh Hefner, the brand Playboy initially began as a men’s magazine. Known for its provocative images and parties, Playboy became a brand that symbolizes the outgoing carefree man. From the magazine, the brand diversified into a variety of products like television, entertainment, clothing, perfumes, and much more along with premium innerwear for men.
Playboy innerwear is not widely available in India, although you can buy it online. If you want to show off your style and personality through your innerwear, then look no further than Playboy.
This brings us to the end of our list of the Top 20 Men’s Underwear Brands in India for 2024. Did we miss any brands? Please mention it in the comments below.